How much does a real estate ISA cost?

A human real estate ISA costs $50,000–$80,000+ per year, including base salary ($35,000–$50,000), commission (10–25% of your commission on closed deals), and benefits/taxes/overhead ($10,000–$15,000). AI calling software like Queue Leads costs $588–$1,788 per year with no commissions or benefits.

Should I hire a human ISA or use AI calling for real estate?

Choose AI calling if you want to maximize call volume cost-effectively, need 24/7 lead response, or are a solo agent or small team. Choose a human ISA if you need complex consultative conversations or extensive relationship building before transfer. Many top teams use both — AI for initial high-volume prospecting and humans for leads needing more nurturing.

How many calls can a real estate ISA make per day vs AI?

A human ISA makes 80–150 dials per day with 20–40 actual conversations. AI calling software can make 500–2,500+ dials per day and is available 24/7/365 with consistent quality on every call, compared to a human ISA's 40 hours per week plus sick days and vacation.

What is the best AI calling software for real estate agents?

Queue Leads is purpose-built for real estate with AI cold calling, built-in FSBO and expired listing lead sourcing, appointment booking, and a CRM — all for $49–$149/month. It handles lead qualification and hot transfers so agents only talk to interested prospects.

Real Estate ISA vs. AI Calling: Which Is Right for You?

If you're a real estate agent or team leader, you know the struggle: leads come in, but following up consistently is nearly impossible. The solution used to be hiring an Inside Sales Agent (ISA). Now, there's another option: AI calling software.

What is a Real Estate ISA?

An Inside Sales Agent is a dedicated team member (or outsourced contractor) who handles lead follow-up, qualification, and appointment setting. They call your leads so you can focus on showing homes and closing deals.

What is AI Calling Software?

AI calling software uses artificial intelligence to make calls, conduct conversations, and qualify leads automatically. When a prospect is interested, they're transferred to you in real-time.

Cost Comparison

Human ISA

Base salary: $35,000-50,000/year
Commission: 10-25% of your commission on closed deals
Benefits, taxes, overhead: $10,000-15,000/year
Total annual cost: $50,000-80,000+

AI Calling (Queue Leads)

Monthly subscription: $49-149/month
No commissions, no benefits
Total annual cost: $588-1,788

Capability Comparison

Call Volume

Human ISA: 80-150 dials per day, 20-40 conversations
AI: 500-2,500+ dials per day

Availability

Human ISA: 40 hours/week, sick days, vacation
AI: 24/7/365

Consistency

Human ISA: Varies by mood, experience, and motivation
AI: Identical quality on every call

Complex Conversations

Human ISA: Can handle nuanced situations
AI: Best for qualification and transfer

When to Choose Each Option

Choose a Human ISA If:

You need complex consultation on calls
Your sales process requires extensive relationship building before transfer
Budget is not a primary concern

Choose AI Calling If:

You want to maximize call volume cost-effectively
Your goal is quick qualification and hot transfer
You want 24/7 lead response without hiring
You're a solo agent or small team

The Best of Both Worlds

Many top-producing teams use both. AI handles the initial high-volume prospecting and qualification. Human ISAs take over for leads that need more nurturing before they're ready to talk to an agent.

Want to see how AI calling works for real estate? Learn more about Queue Leads for real estate orstart your free trial.